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Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
PepsiCo's flagship product, Pepsi Cola has been engaged in a rivalry for generations with Coca-Cola; it is commonly referred to as the cola wars. Although Coca-Cola outsells Pepsi Cola in the United States, PepsiCo within the North American market is the largest food and beverage company by net revenue.
The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is listed on the New York Stock Exchange and is a component of the DJIA and the S&P 500 and S&P 100 indexes.
A Brief History of Coke and Pepsi Coca-Cola was invented in 1986 by a pharmacist in Columbus, Georgia, who began selling it to soda fountains, the History Channel reported.
Soda giants like Pepsi and Coke are currently trying to attract nutrition-minded and independent customers.
The company also uses independent bottlers while Pepsi owns about 75% of its North American bottling operations. Meaning, Coke has to invest fewer resources in packaging beverages.
The Pepsi Bottling Group, Inc. was the world's largest bottler of Pepsi-Cola beverages. PBG sales of Pepsi-Cola beverages accounted for more than one-half of the Pepsi-Cola beverages sold in the United States and Canada and about 40 percent worldwide.
Pepsi and Coke have provided sugary sweet beverages to consumers for over a century while drawing battle lines at the soda fountain. But the Coca-Cola vs. PepsiCo debate doesn’t just apply to ...
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