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Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. [ 1][ 2] Visual merchandising traditionally occurs in brick and ...
Planograms, also known as plano-grams, plan-o-grams, schematics, POGs or simply plans, are visual representations of a store's products or services on display. They are considered a tool for visual merchandising. According to the Merriam-Webster Dictionary, a planogram is "a schematic drawing or plan for displaying merchandise in a store so as ...
Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. Retail design is primarily a specialized practice of architecture and interior design; however, it also incorporates elements of industrial design, graphic design, ergonomics, and ...
Shop fitting ( shopfitting) is the trade of fitting out retail and service shops and stores with equipment, fixtures and fittings. The trade applies to all kinds of outlets from small corner shops to hypermarkets. A shop fitter executes planning, designs shop layout and installs equipment and services. A shop fitting firm typically incorporates ...
The visual merchandising team are the people in charge of designing the layout, floor plan, and the displays of the store in order to increase sales. The fashion merchandising team are the people who are involved in the production of fashion designs and distribution of final products to the end consumer.
Gondola (retail) A gondola (usually pronounced / ɡɒnˈdoʊlə / in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays.
At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products. In retail commerce, visual display merchandising means merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more.
MG2 (formerly MulvannyG2 Architecture) is an architecture firm based in Seattle, Washington, United States. [1] MG2 is ranked among the 50 largest architectural firms and top two retail designers in the world. [2] The firm designs retail stores and centers, corporate offices and interiors, and mixed-use destinations for clients and brands of ...
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