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Gojek is a subsidiary of GoTo, the first Indonesian unicorn and decacorn company that provides more than 20 services, such as ride-hailing, food delivery, and digital payment. Founded in 2010, Gojek operates in five countries and has raised over $3 billion in funding from various investors.
Learn about the history, types and features of CRM systems, which are used to manage interactions with customers across different channels and platforms. Find out how CRM can help businesses improve customer satisfaction, loyalty and sales growth.
A marketing information system (MIS) is a system that supports marketing decision making with data from internal and external sources. Learn about the definition, importance, relevance, structure, and components of MIS, and how it differs from marketing research.
Custom software, also known as bespoke software or tailor-made software, is software developed for a specific organization or user. Learn about the advantages, disadvantages, and examples of custom software in various industries, such as construction, hospitals, and education.
Enterprise software is computer software used to satisfy the needs of an organization rather than its individual users. It can support various business functions, such as database management, customer relationship management, supply chain management, and business process management.
Salesforce is an American company that provides CRM software and applications for sales, customer service, marketing, and more. Founded in 1999 by Marc Benioff, it is the world's largest enterprise software firm as of 2022 and a component of the Dow Jones Industrial Average.
Technical support is a customer service that advises and assists users with technical products. It can be done online, by phone, or through chat, and it can be outsourced or in-house. Learn about the different tiers of technical support and their roles and responsibilities.
Customer satisfaction is a term used in marketing to evaluate customer experience and how products and services meet or surpass customer expectations. Learn about the theoretical frameworks, metrics, and methods to measure customer satisfaction and its impact on loyalty and retention.