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Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [ 1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
W.D. & H.O. Wills was a British tobacco manufacturing company formed in Bristol, England.It was the first British company to mass-produce cigarettes.It was one of the 13 founding companies of the Imperial Tobacco Company (of Great Britain and Ireland); these firms became branches, or divisions, of the new combine and included John Player & Sons.
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