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Customer data platform. A customer data platform ( CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. [1]
Open Journal Systems (OJS) was conceived to facilitate the development of open access, peer-reviewed publishing, providing the technical infrastructure for the presentation of journal articles along with an editorial-management workflow, including article submission, peer-review, and indexing. OJS relies upon individuals fulfilling different ...
v. t. e. Customer relationship management ( CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...
Launched. 2003. Current status. Online. The Directory of Open Access Journals ( DOAJ) is a website that hosts a community-curated list of open access journals, maintained by Infrastructure Services for Open Access (IS4OA). [1] It was launched in 2003 with 300 open access journals.
The main academic full-text databases are open archives or link-resolution services, although others operate under different models such as mirroring or hybrid publishers. Such services typically provide access to full text and full-text search, but also metadata about items for which no full text is available.
Market research is an organized effort to gather information about target markets and customers.It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...
A decision support system (DSS) is an information system that supports business or organizational decision-making activities. DSSs serve the management, operations and planning levels of an organization (usually mid and higher management) and help people make decisions about problems that may be rapidly changing and not easily specified in advance—i.e., unstructured and semi-structured ...
Object–relational database. An object–relational database ( ORD ), or object–relational database management system ( ORDBMS ), is a database management system (DBMS) similar to a relational database, but with an object-oriented database model: objects, classes and inheritance are directly supported in database schemas and in the query ...