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Fundraising or fund-raising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies. Although fundraising typically refers to efforts to gather money for non-profit organizations, it is sometimes used to refer to the identification and ...
Direct mail fundraising. Direct mail fundraising is a form of direct marketing widely used by nonprofit organizations in North America, Europe, and parts of Asia-Pacific to acquire new donors or members and retain the level of their contributions or dues as part of a fundraising program. The professional use of direct mail fundraising requires ...
Campaign finance, also known as election finance, political donations or political finance, refers to the funds raised to promote candidates, political parties, or policy initiatives and referendums. Donors and recipients include individuals, corporations, political parties, and charitable organizations. Political campaigns usually involve ...
Street fundraising. Face-to-face fundraiser talking to a passer-by in Helsinki. Street fundraising consists of various ways of asking for donations on behalf of a charity. Those asking for donations may be paid employees of the charity (or more commonly a private contractor working on behalf of the charity), or they may be volunteers .
Elaboration likelihood model. The elaboration likelihood model ( ELM) of persuasion [ 1] is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. [ 2] The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change.
School fundraising. School fundraising or school fund raising is the practice of raising money to support educational enrichment programs by schools or school groups mostly known from the United States (e.g., parent-teacher organizations, booster clubs, etc.). One of the most prevalent practices in the United States is product fundraising.
Grassroots fundraising. In politics, grassroots fundraising is a fundraising method that involves mobilizing local communities to support a specific fundraising goal or campaign. [1] It has been utilized by American presidential candidates like Howard Dean, Barack Obama, Ron Paul, and Bernie Sanders.
The Chartered Institute of Fundraising is a registered charity founded in 1983, and is the professional membership body for UK fundraising. The Institute's mission is to support fundraisers through leadership and representation; best practice and compliance; education and networking; and champion and promote fundraising as a career choice.