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Models of communication are representations of the process of communication. They try to provide a simple explanation of the process by highlighting its most basic characteristics and components. As simplified pictures, they only present the aspects that, according to the model's designer, are most central to communcation.
A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components. [16] [8] [17] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [10]
The Shannon–Weaver model is one of the first and most influential models of communication. It was initially published in the 1948 paper "A Mathematical Theory of Communication" and explains communication in terms of five basic components: a source, a transmitter, a channel, a receiver, and a destination. The source produces the original message.
Shannon's diagram of a general communications system, showing the process by which a message sent becomes the message received (possibly corrupted by noise) This work is known for introducing the concepts of channel capacity as well as the noisy channel coding theorem. Shannon's article laid out the basic elements of communication:
The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication. It contains a detailed discussion of the four main ...
The process contains five stages that are slightly similar to the innovation-decision process that individuals undertake. These stages are: agenda-setting, matching, redefining/restructuring, clarifying and routinizing. Extensions of the theory Policy. Diffusion of Innovations has been applied beyond its original domains.
A clear-channel station is a North American AM radio station that has the highest level of protection from interference from other stations, particularly from nighttime skywave signals. This classification exists to ensure the viability of cross-country or cross-continent radio service enforced through a series of treaties and statutory laws.
Schramm's model of communication includes a feedback loop and the processes of encoding, decoding, and interpretation. Schramm's model of communication is an early and influential model of communication. It was first published by Wilbur Schramm in 1954 and includes innovations over previous models, such as the inclusion of a feedback loop and ...