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General Mills itself was created on June 20, 1928, when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the corporation.
In addition to tweaking prices and increasing coupons to lure back shoppers, General Mills plans to invest in promotional activity—including bringing back the Pillsbury Doughboy—and improving ...
For the fiscal fourth quarter that ended in May, the company's profit fell 9% to $557 million while sales dipped 6% to $4.7 billion. Over the past year, General Mills took in a profit of nearly $2 ...
Dewey Decimal. 641.5 22. LC Class. TX714 .C7515 2005. The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. [1]
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
General Mills' tangible book value is -$6.3 billion, which obviously raises a yellow flag. I asked Heiserman about the tendency for some large-cap blue chips to have a high intangible assets ratio ...
Cadwallader Colden Washburn (April 22, 1818 – May 14, 1882) was an American businessman, politician, and soldier who founded a mill that later became General Mills.A member of the Washburn family of Maine, he was a U.S. congressman and governor of Wisconsin, and served as a general in the Union Army during the American Civil War.
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