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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
"Today in America, the sizing generally adheres relatively closely to a formula of 3 times the length of the foot in inches (the barleycorn length), less a constant (22 for men and 21 for women). In the UK, shoe sizes follow a similar method of computation, except that the constant is 23, and it is the same for men and women".
By the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. [10]In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players.
Men's and women's shoe sizes often use different scales [citation needed], and some systems are measured using a Brannock Device which considers the width and length size values of the feet. The Mondopoint system, introduced in the 1970s by International Standard ISO 2816:1973 "Fundamental characteristics of a system of shoe sizing to be known ...
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Brannock Device. The Brannock Device is a measuring instrument invented by Charles F. Brannock for measuring a person's shoe size. Brannock spent two years developing a simple means of measuring the length, width, and arch length of the human foot. He eventually improved on the wooden RITZ Stick, the industry standard of the day, [2] patenting ...
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