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Cross-media marketing is a form of cross-promotion in which promotional companies commit to surpassing traditional advertisement techniques and decide to include extra appeals to the products they offer. [1] The material can be communicated by any mass media such as e-mails, letters, web pages, social media or other recruiting sources.
Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand; for example, Oprah Winfrey 's promotion on her television show of her books, magazines and website. [1] Cross-promotion may involve two or more ...
Media cross-ownership is the common ownership of multiple media sources by a single person or corporate entity. [1] Media sources include radio, broadcast television, specialty and pay television, cable, satellite, Internet Protocol television (IPTV), newspapers, magazines and periodicals, music, film, book publishing, video games, search engines, social media, internet service providers, and ...
Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. From a production standpoint, transmedia storytelling involves creating content [1] that engages an audience using ...
In 2019, WFA formed the Global Alliance for Responsible Media (GARM), a global cross-industry alliance which aims to improve digital safety and eliminate harmful online content. [6] GARM is made up of advertisers, agencies, media companies, platforms and industry organisations and is part of the World Economic Forum 's Platform for Shaping the ...
Media franchise. A media franchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program or a video game. Bob Iger, chief executive of The Walt Disney Company, defined the ...
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