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Beats Electronics LLC. Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
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In 2006, Iovine and close friend, hip hop musician Dr. Dre, co-founded Beats Electronics. Two years later, the brand launched its first official set of headphones. [5] In late 2013, they began development for, and in 2014, launched Beats Music, which went on to become the framework for Apple Music. [6]
Monster established a partnership with rap mogul Dr. Dre and Interscope Records in 2007 to design and manufacture the Beats Electronics line of headphones called "Beats by Dr. Dre". [13] This led to a trend among headphone manufacturers to create celebrity-endorsed products.
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Beats by Dr. Dre Selects New Age Electronics as Its Exclusive U.S. Distributor to Expand Its Collection of Authentic, High-End Audio Products in the Retail Channel LAS VEGAS--(BUSINESS WIRE)-- New ...
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