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  2. Price–sales ratio - Wikipedia

    en.wikipedia.org/wiki/Pricesales_ratio

    Price–sales ratio, P/S ratio, or PSR, is a valuation metric for stocks. It is calculated by dividing the company's market capitalization by the revenue in the most recent year; or, equivalently, divide the per-share price by the per-share revenue. The justified P/S ratio is calculated as the price-to-sales ratio based on the Gordon Growth Model.

  3. Valuation using multiples - Wikipedia

    en.wikipedia.org/wiki/Valuation_using_multiples

    The price-to-book ratio (P/B) is a commonly used benchmark comparing market value to the accounting book value of the firm's assets. The price/sales ratio and EV/sales ratios measure value relative to sales. These multiples must be used with caution as both sales and book values are less likely to be value drivers than earnings.

  4. Price–performance ratio - Wikipedia

    en.wikipedia.org/wiki/Price–performance_ratio

    In economics, engineering, business management and marketing the price–performance ratio is often written as cost–performance, cost–benefit or capability/price ( C/P ), refers to a product's ability to deliver performance, of any sort, for its price. Generally speaking, products with a lower price/performance ratio are more desirable on ...

  5. Market concentration - Wikipedia

    en.wikipedia.org/wiki/Market_concentration

    In economics, market concentration is a function of the number of firms and their respective shares of the total production (alternatively, total capacity or total reserves) in a market. [ 1] Market concentration is the portion of a given market's market share that is held by a small number of businesses. To ascertain whether an industry [ 2 ...

  6. Profit margin - Wikipedia

    en.wikipedia.org/wiki/Profit_margin

    Profit margin is a financial ratio that measures the percentage of profit earned by a company in relation to its revenue. Expressed as a percentage, it indicates how much profit the company makes for every dollar of revenue generated. Profit margin is important because this percentage provides a comprehensive picture of the operating efficiency ...

  7. Market share - Wikipedia

    en.wikipedia.org/wiki/Market_share

    Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a 10 percent share in that market. "Marketers need to be able to translate sales targets into market ...

  8. Market penetration - Wikipedia

    en.wikipedia.org/wiki/Market_penetration

    It involves using tactics that increase the growth of an existing product in an existing market. [ 1] It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. [ 2] Market penetration is the key for a business growth strategy stemming from the Ansoff Matrix ...

  9. Advertising elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Advertising_elasticity_of...

    Advertising elasticity of demand. Advertising elasticity of demand (or simply advertising elasticity, often shortened to AED) is an elasticity measuring the effect of an increase or decrease in advertising on a market. [1] [2] Traditionally, it is considered as being positively related, demand for the good that is subject of the advertising ...

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