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A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...
www.pna.gov.ph. Philippine News Agency (PNA) is the official news agency of the Philippine government. PNA is under the supervision and control of the News and Information Bureau, an attached agency of the Presidential Communications Operations Office. It was established on March 1, 1973, by President Ferdinand Marcos, [1] and currently has its ...
One Town, One Product (OTOP) is a promotional program of the government of the Philippines. The initiative follows a similar undertaking by the Republic of China, which launched a One Town One Product in 1989 to promote companies in Taiwan. [1] OTOP in the Philippines aims to promote goods and products of Filipino towns, cities, and regions ...
The "Love the Philippines" campaign was launched on June 27, 2023, replacing the roughly 11-year "It's more fun" campaign. [5] The campaign was conceptualized by DDB Philippines, and was selected through bidding. The Love the Philippines campaign, including the logo and other collaterals, cost ₱49 million to conceptualize.
Rappler. Rappler (portmanteau of the words "rap" and "ripple") [3] is a Filipino online news website based in Pasig, Metro Manila, the Philippines. It was founded by 2021 Nobel Peace Prize laureate Maria Ressa along with a group of fellow Filipino journalists as well as technopreneurs. It started as a Facebook page named MovePH in August 2011 ...
GMA Network. GMA Network (an acronym of its legal name, Global Media Arts and commonly known as GMA) is a Philippine commercial broadcast network, serving as the flagship property of publicly traded GMA Network Inc. The network is headquartered in the GMA Network Center in Quezon City and its transmitter facilities, Tower of Power, are located ...
GMA Network Inc., commonly known as GMA, is a Philippine media company based in Diliman, Quezon City, Metro Manila, Philippines. It is primarily involved in radio and television broadcasting, with subsidiaries dealing in various media-related businesses. The majority of its profits are derived from publicity and marketing incomes associated ...