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Public domain: You can prove that the image is in the public domain, i.e. free of all copyrights (example, see below for details). Fair use/non-free : You believe that the image meets the special conditions for non-free content , which exceptionally allow the use of unlicensed material, and you can provide an explicit non-free use rationale ...
Wikipedia:Public domain image resources. Public domain image resources is a copy of the master Wikipedia page at Meta, which lists a number of sources of public domain images on the Web. Public Domain images should be marked with the Public Domain Mark 1.0.
There is more to our images than you can see at first look. If you click on any image on Wikipedia, you will go to a page about the image itself. This image page will have information on the image's source, authorship, and copyright licensing, along with a more detailed description of the image. Unless the image is very small, you will see a ...
Generally, promotional images should not be used as they are not 'free' for reusers in the way our GFDL/Creative Commons text and majority of images are, and the taking and release of an equivalent image is to be highly recommended in every case.
Fair use on Wikipedia only applies if it is not possible to replace such publicity image with a free image. {{Non-free AUSPIC}} —for official photographs of Australian federal politicians from AUSPIC {{Non-free promotional}} —for publicity photographs of people or events, such as headshots or posed shots, from a press kit.
The single use of a non-free image in any article is already considered quite an exception to WP:COPY#Guidelines for images and other media files and can be fairly hard to justify; so, the use of additional non-free images or additional uses of the same non-free image is seen as being even more exceptional and even harder to justify.
Fair use on Wikipedia only applies if it is not possible to replace such promotional image with a free image. {{Non-free promotional}}—for an image freely provided to promote an item, as in a promotional photo in a press packet {{Non-free poster}}—for poster images of reduced quality. Publicity photos. Fair use on Wikipedia only applies if ...
Unlike a patent, however, in most places (i.e., countries) you don't have to apply for a copyright – you get one automatically every time you produce creative work. A creative work can be almost anything – a book, a song, a picture, a photograph, a poem, a phrase, or a fictional character.