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Fundraising or fund-raising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies. Although fundraising typically refers to efforts to gather money for non-profit organizations, it is sometimes used to refer to the identification and ...
Campaign finance, also known as election finance, political donations or political finance, refers to the funds raised to promote candidates, political parties, or policy initiatives and referendums. Donors and recipients include individuals, corporations, political parties, and charitable organizations. Political campaigns usually involve ...
Direct mail fundraising. Direct mail fundraising is a form of direct marketing widely used by nonprofit organizations in North America, Europe, and parts of Asia-Pacific to acquire new donors or members and retain the level of their contributions or dues as part of a fundraising program. The professional use of direct mail fundraising requires ...
Street fundraising. Face-to-face fundraiser talking to a passer-by in Helsinki. Street fundraising consists of various ways of asking for donations on behalf of a charity. Those asking for donations may be paid employees of the charity (or more commonly a private contractor working on behalf of the charity), or they may be volunteers .
Relationship fundraising, which is characterized as a fundraising approach that focuses on the development of a "unique and special relationship […] between a charity and its supporter" was first discussed in 1992 by Ken Burnett, who proposed that charitable institutions move towards dealing with donors as individuals, looking at their unique donation histories and motivations.
The Chartered Institute of Fundraising is a registered charity founded in 1983, and is the professional membership body for UK fundraising. The Institute's mission is to support fundraisers through leadership and representation; best practice and compliance; education and networking; and champion and promote fundraising as a career choice.
Grassroots fundraising. In politics, grassroots fundraising is a fundraising method that involves mobilizing local communities to support a specific fundraising goal or campaign. [1] It has been utilized by American presidential candidates like Howard Dean, Barack Obama, Ron Paul, and Bernie Sanders.
A fundraising handbook for NGOs published by Bibliotek Books in 1996, and an Open University recommended text. Revised and updated for the second edition in 2001. It is also published in Russian. Mordaunt, J & Paton, R, Eds (2006) Thoughtful Fundraising. Two chapters commissioned from J Baguley: Know Your Donors & Fundraising Campaigns