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COB – Close of Business. COC – Cost of Credit [2] or Cost of Capital [3] COD – Cost of Debt [4] or Cash on Delivery. COE – Center of Excellence or Cost of Equity [5] COGS – Cost of Goods Sold. Corp. – Corporation. COO – Chief Operating Officer. CPA – Certified Public Accountant. CPI – Consumer Price Index.
A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but ...
Marketing is the whole of the work on persuasion made for the whole of the target people. Sales is the process of persuasion and effort from one person to one person (B2C), or one person to a corporation (B2B), in order to make a living resource enter the company. This may occur in person, over the phone or digitally.
Clienteling. Clienteling is a technique used by retail sales associates to establish long-term relationships with key customers based on data about their preferences, behaviors and purchases. [1] Clienteling is intended to guide associates to provide more personal and informed customer service [2] that may influence customer behavior related to ...
A retail clerk, particularly in a smaller store, may keep records of sales, prepare inventories of stock, or order merchandise. [2] A retail clerk is expected to be able to use basic math, read and write, as well as operate cash registers and apply discounts. They are also expected to stand on their feet for long periods of time.
Customer relationship management. Decision making unit. Disintermediation. Double jeopardy (marketing) Double loop marketing. Emotional branding. Engagement (marketing) Facelift (product) Fallacy of quoting out of context.
Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products ...
In terms of number of transactions, most selling occurs at the retail level; but in terms of value, most selling occurs at the high-end business-to-business level. Different types of sales roles can be identified: Order takers refers to selling that occurs primarily at the wholesale or retail levels. Order processing involves determining the ...