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Under Armour was founded on September 25, 1996, by Kevin Plank, a then-24 year old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother's basement in Washington, D.C. [ 4] He spent his time traveling along the East Coast with nothing but apparel in the trunk of his car ...
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Once a consistent 20% plus annual revenue grower, Under Armour's sales growth has languished in the low-single digits in five of its last seven fiscal years. Plank aimed to spin a different story ...
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