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2. Social media in the fashion industry - Wikipedia

   en.wikipedia.org/wiki/Social_media_in_the...

   Social media in the fashion industry refers to the use of social media platforms by fashion designers and users to promote and participate in trends. Over the past several decades, the development of social media has increased along with its usage by consumers. The COVID-19 pandemic was a sharp turn of reliance on the virtual sphere for the ...

3. Lee (brand) - Wikipedia

   en.wikipedia.org/wiki/Lee_(brand)

   400 people. Parent. Kontoor Brands. (2019–present) Website. www .lee .com. Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by Kontoor Brands, a spin-off of VF Corporation 's Jeanswear Division. [ 1] Since 2019 its headquarters has been in Greensboro, North Carolina, [ 2] relocated from ...

4. Fashion week - Wikipedia

   en.wikipedia.org/wiki/Fashion_week

   A fashion week is a week-long fashion industry event where fashion designers, brands, or "houses" display their latest collections in runway fashion shows to buyers and the media which influences upcoming fashion trends for the current and approaching seasons. [ 1][ 2] The most prominent fashion weeks are held in the fashion capitals of the ...

5. Fashion merchandising - Wikipedia

   en.wikipedia.org/wiki/Fashion_merchandising

   Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process.

6. Promotional model - Wikipedia

   en.wikipedia.org/wiki/Promotional_model

   A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential customers. Most promotional models are conventionally attractive in physical appearance. They serve to make a product or service more appealing, and can provide information to journalists and consumers ...

7. WGSN (trend forecasting) - Wikipedia

   en.wikipedia.org/wiki/WGSN_(trend_forecasting)

   Owner. Independent (1998–2005) Ascential (2005-24) Apax Partners (2024–present) Website. wgsn .com. WGSN is a trend forecasting company with offices in London, New York, Hong Kong and São Paulo. It supplies global brands with consumer and product design forecasts and provides business and marketing consultancy to clients.

8. Buyer (fashion) - Wikipedia

   en.wikipedia.org/wiki/Buyer_(fashion)

   Buyer (fashion) In the retail industry, a buyer is an individual who selects what items are stocked and their key responsibility is dealing with all the products that come into the store. Buyers usually work closely with designers and their designated sales representatives and attend trade fairs, wholesale showrooms and fashion shows to observe ...

9. Fashion journalism - Wikipedia

   en.wikipedia.org/wiki/Fashion_journalism

   Fashion journalism is a component of fashion media, with a focus on writing and photojournalism. Fashion journalists write about and critique fashion events and trends as well as cultivate and maintain relationships with stylists and designers. Fashion journalists are either employed full-time by a publication, or submit articles on a freelance ...