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Big Idea (marketing) Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers. [ 1]
1916. "America First and America Efficient" – Charles Evans Hughes. "He has kept us out of war." – Woodrow Wilson 1916 U.S. presidential campaign slogan. "He proved the pen mightier than the sword." – Woodrow Wilson 1916 U.S. presidential campaign slogan. "War in the East, Peace in the West, Thank God for Woodrow Wilson."
International usage. Better dead than Red – anti-Communist slogan. Black is beautiful – political slogan of a cultural movement that began in the 1960s by African Americans. Black Lives Matter – decentralized social movement that began in 2013 following the acquittal of George Zimmerman in the shooting death of African American teen ...
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular ...
Ideation (creative process) Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic unit of thought that can be either visual, concrete, or abstract. [ 1] Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization. [ 2]
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. [ 1] Dove 's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. [ 2]
Launched. April 28, 2009; 15 years ago. ( 2009-04-28) Kickstarter, PBC is an American public benefit corporation [ 2] based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. [ 3] The company's stated mission is to "help bring creative projects to life". [ 4]
When the campaign closed, it was one of the most quickly funded in Kickstarter history, and was the most funded Kickstarter for TV and film projects. [ 53 ] [ 54 ] In November 2019, Amazon Prime Video announced that they had acquired the streaming rights to The Legend of Vox Machina , and had commissioned 14 additional episodes (two additional ...
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