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In 2023, Consumers' Research launched a "woke alerts" digital advertising campaign that has targeted companies including Target, Bank of America, Disney, BlackRock, and Anheuser-Busch, which was the subject of a consumer boycott of Bud Light in 2023 in which Consumers' Research played a central role. [17]
Over 80% of consumers want companies to take a public position on human rights, according to a new survey from Weber Shandwick. ... Consumers are rejecting the anti-woke movement to demand CEOs ...
That group, Concord Fund, reportedly gave $350,000 to Consumers’ Research, which played a central role in the boycott, launching a text alert service letting people know if a product was “woke ...
Revenue. $241.7 million (2017) Employees (2019) 592. Website. www .consumerreports .org. Consumer Reports ( CR ), formerly Consumers Union ( CU ), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy.
Go woke, go broke, or alternatively get woke, go broke, is an American political catchphrase used by some political pundits to refer to the actual or perceived stock value drops or loss in sales ("going broke") of companies or corporations that publicly support progressive causes, such as the empowering of women, LGBT people and critical race theory (termed as going woke by its opponents).
Harris Poll research in 2022 found a whopping 82% of shoppers want brands' values to match their own. The 2024 Edelman Trust Barometer showed 60% of consumers globally choose or avoid brands based ...
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Consumers' Research v. Federal Communications Commission , No. 21-3886 (2023), was a court ruling at the United States Court of Appeals for the Sixth Circuit , on a challenge by consumer advocates against the Federal Communication Commission 's Universal Service Fund program.