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General Mills' attempts to market Greek yogurt versions of Yoplait repeatedly failed. General Mills executives carefully studied these failures, concluded that what attracted consumers to Chobani was the charming authenticity of its rags-to-riches backstory, and decided to embrace the authenticity of the Yoplait brand's French heritage.
The Yoplait Protein line includes a myriad of recognizable flavors like Vanilla, Strawberry, Mixed Berry, Strawberry Banana, Peach, Cherry, Strawberry Cheesecake, and Key Lime Pie.
General Mills introduced a Greek-style yogurt under the Yoplait brand name in early 2010, which was discontinued and replaced by Yoplait Greek 100 in August 2012. [38] Activia Greek yogurt was re-introduced in 2013, and in July 2012 took over US distribution and sales of Canadian Liberté's Greek brands.
Chobani LLC. Chobani is an American food company specializing in strained yogurt. The company was founded in 2005 by Hamdi Ulukaya, [2] [3] a Turkish businessman. [4] [5] [6] Chobani sells thick, Greek yogurt with a higher protein content than traditional yogurt and is one of the main companies to popularize this style of yogurt in the US. [7]
1. Fage Total 2%, Plain. This thick and creamy Greek yogurt has 17 grams of protein in 3/4 cup. It's unsweetened, containing only 5 grams of naturally occurring sugar. “To add flavor, nutrition ...
New Yoplait® Pro-Force™ is a Greek yogurt that contains two times the protein of the leading kids' yogurt*. Available in Strawberry Blast and Mixed Berry Burst flavors, the snack-size offerings ...
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