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Beginning in 1929, General Mills products contained box top coupons, known as Betty Crocker coupons, with varying point values, which were redeemable for discounts on a variety of housewares products featured in the widely distributed Betty Crocker catalog. The coupons and the catalog were discontinued by the company in 2006.
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
To avoid confusion with cents-off coupons, the premium program was renamed "Betty Crocker Catalog Points" in 1992. General Mills retired the Betty Crocker Catalog in December 2006 and ended the premium program after 75 years. (Now that the premium program is no longer in effect, consumers can clip "Box Tops for Education" that are printed on ...
General Mills made the controversial decision in 2016 to remove artificial dyes from its Lucky Charms and Trix cereals in favor of natural dyes made from fruit and vegetable juices, part of a ...
Welcome to Five Super Savings brought to you by Deal Seeking Mom. I've rounded up some of the best bargains at a variety of stores, so pick what works best for you and start saving! Many of these ...
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General Mills' tangible book value is -$6.3 billion, which obviously raises a yellow flag. I asked Heiserman about the tendency for some large-cap blue chips to have a high intangible assets ratio ...
Marjorie Husted. Marjorie Husted (née Child; April 2, 1892 – December 23, 1986) [ 1] was an American home economist and businesswoman who worked for General Mills and was responsible for the success and fame of the brand character Betty Crocker. Husted wrote Betty Crocker's radio scripts and was her radio voice for a time. [ 2][ 3]
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