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Salesforce. [ 1] Salesforce, Inc. is an American cloud -based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development. Founded by former Oracle executive ...
Demandware is a software technology company headquartered in Burlington, Massachusetts, that provides a cloud -based unified e-commerce platform for retailers and brand manufacturers around the world. Founded in 2004, Demandware was acquired by Salesforce in 2016 for $2.8B. [ 2] The company was subsequently renamed Salesforce Commerce Cloud.
Salesforce Marketing Cloud. Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and ...
Tableau Software, LLC ( / tæbˈloʊ / tab-LOH) is an American interactive data visualization software company focused on business intelligence. [ 2][ 3] It was founded in 2003 in Mountain View, California, and is currently headquartered in Seattle, Washington. [ 4] In 2019, the company was acquired by Salesforce for $15.7 billion. [ 5]
Platform as a service (PaaS) or application platform as a service (aPaaS) or platform-based service is a category of cloud computing services that allows customers to provision, instantiate, run, and manage a modular bundle comprising a computing platform and one or more applications, without the complexity of building and maintaining the infrastructure typically associated with developing and ...
Cloud computing architectures consist of front-end platforms called clients or cloud clients. These clients are servers, fat (or thick) clients, thin clients, zero clients, tablets and mobile devices that users directly interact with. These client platforms interact with the cloud data storage via an application (middle ware), via a web browser ...
Salesforce.com, a cloud computing company that makes money primarily through its customer relationship management product suite, selects Amazon Web Services as its preferred public cloud infrastructure provider. However, Salesforce.com does not plan to move entirely to Amazon, but rather use Amazon only to meet infrastructure expansion needs in ...
Morfit calls these kinds of incumbent businesses grappling with technological disruptions the “Once and Future Kings” and points to his firm’s proven track record in helping incumbents adapt ...