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  2. Price–sales ratio - Wikipedia

    en.wikipedia.org/wiki/Pricesales_ratio

    Price–sales ratio, P/S ratio, or PSR, is a valuation metric for stocks. It is calculated by dividing the company's market capitalization by the revenue in the most recent year; or, equivalently, divide the per-share price by the per-share revenue. The justified P/S ratio is calculated as the price-to-sales ratio based on the Gordon Growth Model.

  3. Prospect theory - Wikipedia

    en.wikipedia.org/wiki/Prospect_theory

    Prospect theory. Daniel Kahneman, who won the 2002 Nobel Memorial Prize in Economics for his work developing prospect theory. Prospect theory is a theory of behavioral economics, judgment and decision making that was developed by Daniel Kahneman and Amos Tversky in 1979. [ 1] The theory was cited in the decision to award Kahneman the 2002 Nobel ...

  4. Psychological pricing - Wikipedia

    en.wikipedia.org/wiki/Psychological_pricing

    Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [ 1]

  5. Efficient-market hypothesis - Wikipedia

    en.wikipedia.org/wiki/Efficient-market_hypothesis

    Price-Earnings ratios as a predictor of twenty-year returns based upon the plot by Robert Shiller (Figure 10.1, [23] source). The horizontal axis shows the real price-earnings ratio of the S&P Composite Stock Price Index as computed in Irrational Exuberance (inflation adjusted price divided by the prior ten-year mean of inflation-adjusted ...

  6. Just-noticeable difference - Wikipedia

    en.wikipedia.org/wiki/Just-noticeable_difference

    In the branch of experimental psychology focused on sense, sensation, and perception, which is called psychophysics, a just-noticeable difference or JND is the amount something must be changed in order for a difference to be noticeable, detectable at least half the time. [ 1] This limen is also known as the difference limen, difference ...

  7. Price elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_demand

    A good's price elasticity of demand ( , PED) is a measure of how sensitive the quantity demanded is to its price. When the price rises, quantity demanded falls for almost any good ( law of demand ), but it falls more for some than for others. The price elasticity gives the percentage change in quantity demanded when there is a one percent ...

  8. Price–performance ratio - Wikipedia

    en.wikipedia.org/wiki/Price–performance_ratio

    In economics, engineering, business management and marketing the price–performance ratio is often written as cost–performance, cost–benefit or capability/price ( C/P ), refers to a product's ability to deliver performance, of any sort, for its price. Generally speaking, products with a lower price/performance ratio are more desirable on ...

  9. Valuation using multiples - Wikipedia

    en.wikipedia.org/wiki/Valuation_using_multiples

    Valuation using multiples. In economics, valuation using multiples, or "relative valuation", is a process that consists of: identifying comparable assets (the peer group) and obtaining market values for these assets. converting these market values into standardized values relative to a key statistic, since the absolute prices cannot be compared.