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In 2016, Luxottica introduced a "Minimum Advertised Price (MAP)" policy for Ray-Ban in contracts with their wholesale customers. While the policy does not name a specific minimum price point, it forbids the advertisement of Ray-Ban products at extreme discounts, as well as any advertising that could otherwise devalue the products. [24]
Predatory pricing is a commercial pricing strategy which involves the use of large scale undercutting to eliminate competition. This is where an industry dominant firm with sizable market power will deliberately reduce the prices of a product or service to loss-making levels to attract all consumers and create a monopoly. [1]
Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly , Roy Orbison and James Dean , Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements .
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The new Ray-Ban Meta glasses do much more than the old pair from 2021, offering a better camera, livestreaming, and AI-powered voice commands — and they're still $299.
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