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In the word "ambigram", the root ambi-means "both" and is a popular prefix in a world of dualities, such as day/night, left/right, birth/death, good/evil. [140] In Wordplay: The Philosophy, Art, and Science of Ambigrams, [141] John Langdon mentions the yin and yang symbol as one of his major influences to create upside down words.
Graphic design is a profession, [ 2 ] academic discipline [ 3 ][ 4 ][ 5 ] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [ 6 ] Graphic design is an interdisciplinary branch of design [ 1 ] and of the fine arts.
A logo (abbreviation of logotype; [ 1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a ...
Wordmark. A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g ...
Google has used several logos over its history, with the first logo created by Sergey Brin using GIMP. A revised logo debuted on September 1, 2015. The previous logo, with slight modifications between 1999 and 2013, was designed by Ruth Kedar, with a wordmark based on the Catull font, an old style serif typeface designed by Gustav Jaeger for ...
Egyptian hieroglyphs, examples of logograms. In a written language, a logogram (from Ancient Greek logos 'word', and gramma 'that which is drawn or written'), also logograph or lexigraph, is a written character that represents a semantic component of a language, such as a word or morpheme. Chinese characters as used in Chinese as well as other ...
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