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  2. Outlet store - Wikipedia

    en.wikipedia.org/wiki/Outlet_store

    Outlet store. An outlet store, factory outlet or factory store is a brick and mortar or online store where manufacturers sell their merchandise directly to the public. Products at outlet stores are usually sold at reduced prices compared to regular stores due to being overstock, closeout, returned, factory seconds, or lower-quality versions ...

  3. Reilly's law of retail gravitation - Wikipedia

    en.wikipedia.org/wiki/Reilly's_law_of_retail...

    In economics, Reilly's law of retail gravitation is a heuristic developed by William J. Reilly in 1931. [1] According to Reilly's "law," customers are willing to travel longer distances to larger retail centers given the higher attraction they present to customers. In Reilly's formulation, the attractiveness of the retail center becomes the ...

  4. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but ...

  5. Zappos - Wikipedia

    en.wikipedia.org/wiki/Zappos

    US$2 billion (2015) Number of employees. 1,500+. Parent. Amazon. Website. zappos.com. Zappos.com is an American online shoe and clothing retailer based in Las Vegas, Nevada, United States. [1] The company was founded in 1999 by Nick Swinmurn and launched under the domain name Shoesite.com.

  6. Retail - Wikipedia

    en.wikipedia.org/wiki/Retail

    Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the ...

  7. Retail format - Wikipedia

    en.wikipedia.org/wiki/Retail_format

    The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged. In some parts of the world, the retail sector is still dominated by small family-run ...

  8. Microeconomics - Wikipedia

    en.wikipedia.org/wiki/Microeconomics

    Shown is a marketplace in Delhi. Microeconomics is a branch of economics that studies the behavior of individuals and firms in making decisions regarding the allocation of scarce resources and the interactions among these individuals and firms. [1][2][3] Microeconomics focuses on the study of individual markets, sectors, or industries as ...

  9. Market (economics) - Wikipedia

    en.wikipedia.org/wiki/Market_(economics)

    e. In economics, a market is a composition of systems, institutions, procedures, social relations or infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services (including labour power) to buyers in exchange for money.

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