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History. The George brand was founded in 1989 as a partnership between English fashion designer George Davies & Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores.
George William Davies (born 29 October 1941) is an English fashion designer and retailer. Davies headed Next from its creation in the 1980s, before moving on to start the fashion label ' George at Asda ' in the 1990s. Leaving Asda in 2000 following their acquisition by Walmart, he launched the Per Una fashion collection at Marks & Spencer.
In 2005, Asda stated that the George range was a £1.75 billion business, including sales from Walmart stores in the United States and Germany. Mintel estimate that George is the fourth-largest retailer of clothing in the United Kingdom, after Marks & Spencer , the Arcadia Group and Next.
Retrieved from "https://en.wikipedia.org/w/index.php?title=George_at_Asda&oldid=1188205838"This page was last edited on 3 December 2023, at 23:33 (UTC) (UTC)
Businessman Zuber Issa has sold his stake in Asda to the supermarket chain's private equity backer. The sale brings TDR Capital's share in the supermarket group to 67.5%, while 22.5% is still ...
A bottle of Asda Smartprice washing up liquid. The Asda logo is reminiscent of the one used by the supermarket in the early 1980s. The Smartprice label was originally a food only brand; however, over the years it expanded to cover almost every product range in the store, including clothing and furnishings with the George Smart Price brand.
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She then moved to Pedigree Petfoods, gathering experience in sales, marketing and human resources. In 1997, she joined Asda as a Unit Director and climbed her way through the ranks until November 2005, when she became Managing Director of George Clothing, Asda's clothing department that is stocked in Asda's and Walmart's in several countries ...
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