Search results
Results From The WOW.Com Content Network
Behavioral neuroscience as a scientific discipline emerged from a variety of scientific and philosophical traditions in the 18th and 19th centuries. René Descartes proposed physical models to explain animal as well as human behavior. Descartes suggested that the pineal gland, a midline unpaired structure in the brain of many organisms, was the ...
The following outline is provided as an overview of and topical guide to thought (thinking): Thought (also called thinking) – mental process in which beings form psychological associations and models of the world. Thinking is manipulating information, as when we form concepts, engage in problem solving, reason and make decisions.
A cognitive map is a spatial representation of the outside world that is kept within the mind, until an actual manifestation (usually, a drawing) of this perceived knowledge is generated, a mental map. Cognitive mapping is the implicit, mental mapping the explicit part of the same process.
e. A mind map is a diagram used to visually organize information into a hierarchy, showing relationships among pieces of the whole. [1] It is often created around a single concept, drawn as an image in the center of a blank page, to which associated representations of ideas such as images, words and parts of words are added.
The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...
According to Jungian psychology, archetypes are innate potentials that are expressed in human behavior and experiences. They are hidden forms that are activated when they enter consciousness and are shaped by individual and cultural experiences. [3] The concept of archetypes is a key aspect of Jung's theory of the collective unconscious, which ...
The purpose of a promotion and thus its promotional plan can have a wide range, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations or creation of a corporate image. [2] The term 'promotion' tends to be used internally by the marketing function. To the public or the market, phrases ...
In cognitive psychology, information processing is an approach to the goal of understanding human thinking that treats cognition as essentially computational in nature, with the mind being the software and the brain being the hardware. [1] It arose in the 1940s and 1950s, after World War II. [2] The information processing approach in psychology ...