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Opt-in email [1] is a term used when someone is not initially added to an emailing list and is instead given the option to join the emailing list. [2] Typically, this is some sort of mailing list, newsletter, or advertising. Opt-out emails do not ask for permission to send emails, these emails are typically criticized as unsolicited bulk emails ...
Permission marketing allows consumers to choose whether or not to be subjected to marketing [dubious – discuss]. This choice can result in better engagement. For example, consumers are more likely to open an email marketing message if they "double opt-in" than a regular "single opt-in." By targeting volunteers, permission marketing improves ...
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
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Initial public offering. An initial public offering ( IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors [ 1] and usually also to retail (individual) investors. [ 2] An IPO is typically underwritten by one or more investment banks, who also arrange for the shares to be listed on one or ...
Binary option. A binary option is a financial exotic option in which the payoff is either some fixed monetary amount or nothing at all. [ 1][ 2] The two main types of binary options are the cash-or-nothing binary option and the asset-or-nothing binary option. The former pays some fixed amount of cash if the option expires in-the-money while the ...
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. [1]
21 July 2011 [ 1] Current legislation. Alternative Investment Fund Managers Directive 2011 ( 2011/61/EU) is a directive of the European Union on the financial regulation of hedge funds, private equity, real estate funds, and other "Alternative Investment Fund Managers" (AIFMs) in the European Union. [ 1][ 2] The Directive requires all covered ...