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Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Rhetoric. The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos, pathos, and logos, all three of which appear in Aristotle's Rhetoric. [1]
A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark.
Logocentrism. " Logocentrism " is a term coined by the German philosopher Ludwig Klages in the early 1900s. [1] It refers to the tradition of Western science and philosophy that regards words and language as a fundamental expression of an external reality. It holds the logos as epistemologically superior and that there is an original ...
v. t. e. In Christianity, the Logos (Greek: Λόγος, lit. 'word, discourse, or reason') [1] is a name or title of Jesus Christ, seen as the pre-existent second person of the Trinity. In the Douay–Rheims, King James, New International, and other versions of the Bible, the first verse of the Gospel of John reads: In the beginning was the ...
The new logo featured two seagulls formed into a bigger seagull, representing the spirit of Greece and the airline's values. The new logo was inspired by Greek sky and seas, historical architecture and the country's design heritage. [4] Aerolíneas Argentinas: A condor. Aeromexico: An eagle knight. Air Arabia: A seagull. Air Lithuania: A crane.
[8] [9] The other option used by some versions of Wikipedia was to design their own distinct logos, for example the French Wikipedia, which used the green circle with a white dove on it, as its logo. [10] Additionally, some websites used a logo with English text in it, with the motto "The Free Encyclopedia" translated to their languages.
Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing employees. [3]
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