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Internet marketing. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [ 1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [ 1] Google launched the service in November 2005 after acquiring Urchin. [ 2][ 3]
Alexa Internet, Inc. Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco. It was a wholly-owned subsidiary of Amazon . Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stock. [ 3] Alexa provided web traffic data, global rankings, and other information on ...
Available in. PHP. Type. Web analytics. License. GNU GPL v3. Website. matomo .org. Matomo, [ 2] formerly Piwik (pronounced / ˈpiːwiːk / ), is the most common free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.
StatCounter is a web traffic analysis website started in 1999. [ 1] Access to basic services is free to use and advanced services can cost between US$ 5 and US$119 a month. [ 2] StatCounter is based in Dublin, Ireland. The statistics from StatCounter are used to compute web usage share for example. [ 3] As of May 2019, StatCounter is used on 0. ...
Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...
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