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Celebrity branding. Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity 's fame or social status to promote a product, brand or service, or to raise awareness about an issue. [ 1]
American singer Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing, and perfumes. In 2000, Spears released a limited edition of sunglasses titled Shades of Britney. [ 1] In 2001, she signed a deal with shoe company Skechers, [ 2] and a $7–8 million ...
For instance, Paloma Picasso, Paris Hilton, and Ivanka Trump each have famous fathers, but the degrees to which each woman is associated with beauty, fashion, and retail vary. Likewise, some public figures' fragrances might overshadow their reputations, like Hennessy heir Kilian Hennessy and his By Kilian collection.
Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California. [ 1][ 2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
Oprah Winfrey 's endorsement of Senator Barack Obama was one of the most widely covered and studied developments of the 2008 presidential campaign, as she has been described as the most influential woman in the world. [ 1][ 2][ 3] Winfrey first endorsed Senator Obama in September 2006 before he had even declared himself a candidate.
Here, the businessman lays out the top 5 characteristics that helps successful people become leaders. Read article. First, successful people respect transition — and roll with it. “Good ...
In Pakistan, Pepsi sponsors the Pakistan cricket team and many Pakistani celebrities and personalities have been spokespersons for the brand including Hadiqa Kiani, Junaid Jamshed, Shoaib Akhtar, Bob Woolmer, Younus Khan, Kamran Akmal, Adnan Sami, Reema Khan, Call, and Vital Signs . In India, Pepsi first used Aamir Khan, model turned actress ...
Here, the 30 best celebrity memoirs to read right now. Open, Andre Agassi (2009) Andre Agassi’s Open is a thrillingly untriumphant sports memoir that isn’t afraid to court controversy.