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Benchmarking. Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time and cost . Benchmarking is used to measure performance using a specific indicator (cost per unit of measure, productivity per unit of ...
Business performance management (BPM) (also known as corporate performance management (CPM) [2] enterprise performance management (EPM), [3] [4] organizational performance management, or performance management) is a management approach which encompasses a set of processes and analytical tools to ensure that an organization's activities and output are aligned with its goals.
The Marketing Metric Audit Protocol (MMAP) is a formal process for connecting marketing activities to the financial performance of the firm. The process includes the conceptual linking of marketing activities to intermediate marketing outcome metrics to cash flow drivers of the business, as well as the validation and causality characteristics ...
A performance indicator or key performance indicator ( KPI) is a type of performance measurement. [ 1] KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. [ 2] KPIs provide a focus for strategic and operational improvement, create an ...
The marketing metric audit protocol ( MMAP) is the Marketing Accountability Standards Board 's formal process for connecting marketing activities to the financial performance of the firm. The process includes the conceptual linking of marketing activities to intermediate marketing outcome metrics to cash flow drivers of the business, as well as ...
Performance measurement is the process of collecting, analyzing and/or reporting information regarding the performance of an individual, group, organization, system or component. [dubious – discuss][ 1] Definitions of performance measurement tend to be predicated upon an assumption about why the performance is being measured. [ 2]
Analogous to other business functions like manufacturing and sales, accountable marketing is based on a set of valid outcome performance indicators and the associated activity input costs. Outcome performance indicators are called Effectiveness Metrics; Effectiveness combined with costs is called Efficiency (effectiveness per dollar spent).
Business intelligence can be applied to the following business purposes: Performance metrics and benchmarking inform business leaders of progress towards business goals. [21] (Business process management). [citation needed] Analytics quantify processes for a business to arrive at optimal decisions, and to perform business knowledge discovery.
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