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The George brand was founded in 1989 as a partnership between English fashion designer George Davies & Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores.
George Davies. George William Davies (born 29 October 1941) is an English fashion designer and retailer. Davies headed Next from its creation in the 1980s, before moving on to start the fashion label ' George at Asda ' in the 1990s. Leaving Asda in 2000 following their acquisition by Walmart, he launched the Per Una fashion collection at Marks ...
In April 2010, Asda announced plans to open over 100 new non-food stores as part of an ambitious five-year plan. These plans were mothballed shortly after because of the recession and the reining in of spending by consumers on non-food purchases. [45] On 11 May 2010, Andy Clarke, the chief operating officer, was appointed as CEO. [46]
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Retrieved from "https://en.wikipedia.org/w/index.php?title=George_at_Asda&oldid=1188205838"This page was last edited on 3 December 2023, at 23:33 (UTC) (UTC)